Your income target
Start with what the business must pay you instead of copying a nearby rate.
Free dog walking pricing calculator
Work backward from your monthly income goal, overhead and realistic booking capacity. Travel and client-update time belong in the plan too.

Your sustainable rate
Use averages from a normal month. Adjust the numbers to test different schedules.
Keep the rate connected to operations
The Pet Care Business Command Center links pricing and capacity with clients, pets, visits, invoices, payments, expenses and mileage across 10 tabs in Google Sheets and Excel.
Start with what the business must pay you instead of copying a nearby rate.
Include overhead, payment fees, travel and the full time each visit occupies.
Spread the required revenue across walks you can consistently complete.